This was a comprehensive brand definition and communications system engagement for Almedica Medical Group, the physician employment corporation in Istanbul. We developed and implemented a three-phase program that included a survey/discovery process for both internal and external constituents, ground-up brand strategy and positioning development and the roll out of a full suite of communications tools for the organization (many of which appear below).
The new brand position leveraged Almedica’s reputation for clinical excellence while emphasizing how extensive the Almedica Group network of physicians is: Wherever you are, there’s a skilled Almedica close by.
Central to the Almedica Group’s mission is the promotion of their new products. We developed a complete system of ads, direct mail tactics and information tools, including practice data sheets and waiting room leave-behinds.
TypeBranding, Motion, Print
This Family Resource Kit was a goodwill package designed to help the Almedica Group promote its new and existing physicians to their patient community and to keep the brand front and center in homes.
These print ads used a strong graphic delivery to relate powerful patient success stories. In each case, we used a call to action to drive traffic to supplemental content on our micro site.
A. P. J. ABDUL KALAM